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We are Advanis.

Advanis facilitates better decision making. We support private sector businesses, not-for-profit and government clients, and leading consultancies. We are a scalable, full-service market research and consumer insights firm.

 

Our clients benefit from the expertise of our senior leadership and a robust team of managers and analysts to make confident, high-impact decisions. We help our clients deeply understand their markets and their consumers/stakeholders through qualitative and quantitative research.

For our private sector clients, our research and advice helps design successful new products, set the right prices, test new product or service ideas, maximize their brand value and positioning, increase their customers’ satisfaction, target their most profitable customers, and much more.

For our public sector clients, our insight evaluates programs, develops policies, understands social decision-making, and designs and optimizes the delivery of government services to Canadians.

Published Work.
Waterloo Office Reception
Advanis Office
Advanis Office
A picture of the boardroom of our waterloo office

We Instill Confidence in Decision Making.

Research leads to better and more attuned understanding of your audience (consumers, constituents, populations). As a result, you make better decisions. Research helps reduce guesswork around what to build, say, and invest in. It prevents you from making expensive mistakes. We use what we have learnt about consumers/constituents across different sectors (e.g. how they make purchase decisions, how they view government services, what they prioritize for their families) to inform recommendations that make meaningful impact to your organization.

Advanis combines the benefits of a global consultancy, with the high-touch agility of a boutique agency. You will benefit from research that is customized to your organizational needs, recommendations that are informed by deep insights and the needs of organizational stakeholders, and communication that is accessible and engaging – ensuring high impact and buy-in throughout the organization.

Who We Are.

Services.

Social & Public Research.

Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.

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Private Sector Research.

Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.

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Blog.

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Making Every Dollar Count (or Talk, if You’re Qualitatively Inclined): Maximizing the Impact of Your End-of-Year Research Dollars

Unallocated research funds at year’s end come with strange pressures. It is found money with a looming deadline. You need to spend the money or lose it. Read more ->

Advanis’ Guide for Drafting a Market or Social Research RFP

A successful social or market research project begins with writing a comprehensive and focused Request for Proposal (RFP) or Research Brief. Clearly defining the organizational need and the project helps to ensure that a) the project is focused so: you only pay for what you need the project can be Read more ->

Digital Twin or Synthetic Persona?

  Read more ->

Subscribe to Newsletter.

Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.

Private Sector Newsletter.
Public Sector Newsletter.

ABOUT ADVANIS

Suite 200, Sun Life Place
10123 99 Street
Edmonton, AB
T5J 3H1

SERVICES

OUR WORK

Advanis is a member of The Canadian Research and Insights Council (CRIC), the industry association for the market / survey / insights research industry. We follow the high standards for ethical research as outlined here. Our CEO has confirmed our compliance with ISO 20252:2019.

Advanis has attained ISO 27001:2022 certification.

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