We are Advanis.

Advanis facilitates better decision making. We support private sector businesses, not-for-profit and government clients, and leading consultancies. We are a scalable, full-service market research and consumer insights firm.

Our clients benefit from the expertise of our senior leadership and a robust team of managers and analysts to make confident, high-impact decisions. We help our clients deeply understand their markets and their consumers/stakeholders through qualitative and quantitative research.

For our private sector clients, our research and advice helps design successful new products, set the right prices, test new product or service ideas, maximize their brand value and positioning, increase their customers’ satisfaction, target their most profitable customers, and much more.

For our public sector clients, our insight evaluates programs, develops policies, understands social decision-making, and designs and optimizes the delivery of government services to Canadians.

Published Work.

We Instill Confidence in Decision Making.

Research leads to better and more attuned understanding of your audience (consumers, constituents, populations). As a result, you make better decisions. Research helps reduce guesswork around what to build, say, and invest in. It prevents you from making expensive mistakes. We use what we have learnt about consumers/constituents across different sectors (e.g. how they make purchase decisions, how they view government services, what they prioritize for their families) to inform recommendations that make meaningful impact to your organization.

Advanis combines the benefits of a global consultancy, with the high-touch agility of a boutique agency. You will benefit from research that is customized to your organizational needs, recommendations that are informed by deep insights and the needs of organizational stakeholders, and communication that is accessible and engaging – ensuring high impact and buy-in throughout the organization.

Who We Are.

Social & Public Research.

Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.

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Private Sector Research.

Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.

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Blog.

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Public Perceptions of Canadian Police Services See Positive Turnaround

The 7th annual Police Service Benchmarks Study, conducted by Advanis in May and June of this year, surveyed 30,016 Canadians about their local police services and perceptions of public safety. The study reveals a positive turnaround in Canadian public opinion regarding their local police services after a drop in 2025, Read more ->

Insights 2026 and beyond - the human lens will be the differentiator

The 2026 Quirks Conference in NYC left no doubt: AI is changing consumer insights workflows and offering new research opportunities - all at light speed. But the loudest signal had nothing to do with the tools — it was about what a human researcher brings that no tool can: context Read more ->

From Surge to Contraction: Analyzing Canada’s Population Growth Reversal

Statistics Canada recently released the latest population estimates (for 2026 Q1), broken out by the different factors that cause Canada’s population to grow or contract. These numbers show that the contraction in population observed in 2025 continued into early 2026. Read more ->

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Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.

Private Sector Newsletter.

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We are Advanis.

We Instill Confidence in Decision Making.

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Social & Public Research.

Private Sector Research.

Blog.

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