We are Advanis.

Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness.

Waterloo Office Reception
Advanis Office
Advanis Office
A picture of the boardroom of our waterloo office

Who We Are.

As a full service research firm, our clients include private sector businesses, not-for-profit and government clients, and leading consultancies. We think of ourselves as a scalable boutique, able to deliver on massive tracking programs; small studies; or customized discrete choice modeling. We have built an organization with the size needed to fulfill global projects while still providing flexible, personal service.

Social & Public Research.

Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.

Private Sector Research.

Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.


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Advanis' Inclusive Research to Reaching Hard-To-Reach Demographics

Our philosophy at Advanis is to continually strive to deliver inclusive and high-quality outcomes, so our clients can make important business and policy decisions. Many of our clients turn to Advanis to ensure they are able to hear the voices of their hard to reach and specialized target audiences.  Read more ->

Bootstrapping is Here to Help (Including Cats to Help illustrate)

In research findings where random (probability) sampling was used, you will find a statement that specifies the margin of error as a measure of the accuracy or precision of the study results (“this survey has a margin of error of plus or minus X%, 19 times out of 20”). This Read more ->

Alternative Channels to Healthcare

In the wake of the COVID-19 strains on the healthcare system, Canadians are searching for alternate channels to meet their mental and physical healthcare needs. If you have a family doctor, you are lucky. Those with a family doctor are more satisfied (75%) with their level of access to care Read more ->

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Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.