We are Advanis.

Advanis facilitates better decision making. We support private sector businesses, not-for-profit and government clients, and leading consultancies. We are a scalable, full-service market research and consumer insights firm.

Our clients benefit from the expertise of our senior leadership and a robust team of managers and analysts to make confident, high-impact decisions. We help our clients deeply understand their markets and their consumers/stakeholders through qualitative and quantitative research.

For our private sector clients, our research and advice helps design successful new products, set the right prices, test new product or service ideas, maximize their brand value and positioning, increase their customers’ satisfaction, target their most profitable customers, and much more.

For our public sector clients, our insight evaluates programs, develops policies, understands social decision-making, and designs and optimizes the delivery of government services to Canadians.

Published Work.

We Instill Confidence in Decision Making.

Research leads to better and more attuned understanding of your audience (consumers, constituents, populations). As a result, you make better decisions. Research helps reduce guesswork around what to build, say, and invest in. It prevents you from making expensive mistakes. We use what we have learnt about consumers/constituents across different sectors (e.g. how they make purchase decisions, how they view government services, what they prioritize for their families) to inform recommendations that make meaningful impact to your organization.

Advanis combines the benefits of a global consultancy, with the high-touch agility of a boutique agency. You will benefit from research that is customized to your organizational needs, recommendations that are informed by deep insights and the needs of organizational stakeholders, and communication that is accessible and engaging – ensuring high impact and buy-in throughout the organization.

Who We Are.

Social & Public Research.

Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.

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Private Sector Research.

Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.

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Blog.

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When Rational Isn't Enough: Turning Emotional Insight Into Business Growth

There is a general misconception that purchase decisions are based on rationality, especially in categories like retirement planning. In reality, they are also deeply emotional, shaped by hope, fear, uncertainty, aspiration, and life experiences. At the upcoming Quirks Event in Dallas, we will highlight how Jackson and Advanis, through a series Read more ->

Success in Pricing Series Part Three: Understanding Conjoint Analysis (And When to Use It)

When working with clients to set prices for products or services, we strive to strike the delicate balance between desired profitability and the customer’s willingness to pay. Three pricing research methods typically help us to do that: Van Westendorp, Gabor Granger, and Conjoint Analysis. In this three-part series, Success in Read more ->

Public Perception of Canadian Police Services Declines After Two Years of Gains

The 6th annual Police Service Benchmarks Study, conducted by Advanis in May and June of this year, surveyed 25,399 Canadians about their local police services and perceptions of public safety. The study reveals a decline in Canadian public opinion regarding their local police services after two years of consecutive improvement. Read more ->

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Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.

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We are Advanis.

We Instill Confidence in Decision Making.

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Social & Public Research.

Private Sector Research.

Blog.

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