We are Advanis.

Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness.

Waterloo Office Reception
Advanis Office
Advanis Office
A picture of the boardroom of our waterloo office

Who We Are.

As a full service research firm, our clients include private sector businesses, not-for-profit and government clients, and leading consultancies. We think of ourselves as a scalable boutique, able to deliver on massive tracking programs; small studies; or customized discrete choice modeling. We have built an organization with the size needed to fulfill global projects while still providing flexible, personal service.

Social & Public Research.

Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.

Private Sector Research.

Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.

Blog.

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Canadians' Healthcare Perceptions and Experiences (Self-Sponsored Study)

Across the country, Canadians share concerns over access to care and long wait times, especially for emergency services. All levels of government are exploring how to best address these challenges. In support of those efforts, Advanis conducts a wide range of research studies in the healthcare sector and is able Read more ->

Success in Pricing Series: Understanding Van Westendorp, Gabor Granger, and Conjoint Analysis (And When to Use Them)

Your latest product or service may be projected to succeed; however, the reality often depends on your pricing. If you price it right, you’ll benefit from the positive impact on profitability, customer perceptions, and market competitiveness. Price it wrong, and your launch may fall flat. The solution? Knowing which pricing Read more ->

Unleashing the Power of Market Segmentation: The Art and Science of Consumer Understanding

Effective market segmentation isn’t just a marketing tool—it’s a game-changer. By understanding and addressing diverse consumer needs, companies can tailor products, services, and strategies to specific segments, driving significant growth. But true segmentation goes beyond number crunching and data analysis; it demands foresight, design thinking, and compelling storytelling—elements that infuse Read more ->

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Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.