We are Advanis.

Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness.

Waterloo Office Reception
Advanis Office
Advanis Office
A picture of the boardroom of our waterloo office

Who We Are.

As a full service research firm, our clients include private sector businesses, not-for-profit and government clients, and leading consultancies. We think of ourselves as a scalable boutique, able to deliver on massive tracking programs; small studies; or customized discrete choice modeling. We have built an organization with the size needed to fulfill global projects while still providing flexible, personal service.

Social & Public Research.

Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.

Private Sector Research.

Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.

Blog.

Get industry insights and subscribe to our monthly updates.

How Advanced Analytics Helps Technology Brands Gain a Competitive Edge: Case Studies

As technology integrates itself into all aspects of our lives, companies in the consumer technology industry face constant pressure to refine and develop new products and services that enhance how we work, play, and interact with one another - ideally anticipating our needs and wants before we even realize them Read more ->

Unlocking Growth: How Market Research Fuels Success in the Tech Industry

Growth is the goal in the tech industry, but getting there can seem out of reach without actionable insights to inform your strategies. How do we increase product adoption? What are your innovation priorities? What’s the best marketing mix? What new markets should we enter? Read more ->

How Advanced Analytics Can Help Healthcare Brands Make Better Decisions: Case Studies

From a highly regulated global environment, diverse groups of stakeholders, evolving consumer expectations, rapid technology advancements, data sensitivity, high costs, and global disparities, it goes without saying that the healthcare industry is complex.  Read more ->

Subscribe to Newsletter.

Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.