We are Advanis.
Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness.
Privately owned Canadian market and social research firm known for its innovation, technology leadership, and client responsiveness.
As a full service research firm, our clients include private sector businesses, not-for-profit and government clients, and leading consultancies. We think of ourselves as a scalable boutique, able to deliver on massive tracking programs; small studies; or customized discrete choice modeling. We have built an organization with the size needed to fulfill global projects while still providing flexible, personal service.
Social research is an important component of the work conducted by the public sector. When conducting social research, you need a partner who can adhere to the highest standards of research quality, respect research participants, and also have the scale needed to conduct research effectively nationwide. Across Canada, Advanis has worked with approximately 60 public sector organizations/departments.
Consumer and marketplace insights, when conducted by consultants with an understanding of consumer behavior and the levers that make business profitable, is invaluable. It empowers you to understand your target market, hone your product portfolios and distribution channels, and ensure that you are serving your customer base well.
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Across the country, Canadians share concerns over access to care and long wait times, especially for emergency services. All levels of government are exploring how to best address these challenges. In support of those efforts, Advanis conducts a wide range of research studies in the healthcare sector and is able Read more ->
Your latest product or service may be projected to succeed; however, the reality often depends on your pricing. If you price it right, you’ll benefit from the positive impact on profitability, customer perceptions, and market competitiveness. Price it wrong, and your launch may fall flat. The solution? Knowing which pricing Read more ->
Effective market segmentation isn’t just a marketing tool—it’s a game-changer. By understanding and addressing diverse consumer needs, companies can tailor products, services, and strategies to specific segments, driving significant growth. But true segmentation goes beyond number crunching and data analysis; it demands foresight, design thinking, and compelling storytelling—elements that infuse Read more ->
Advanis periodically, about once a month, shares insights, case studies, and best practices in marketing and social research.
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Advanis is a member of The Canadian Research and Insights Council (CRIC), the industry association for the market / survey / insights research industry. We follow the high standards for ethical research as outlined here. Our CEO has confirmed our compliance with ISO 20252:2019.
Advanis has attained ISO 27001:2022 certification.
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