Some people in IT field are passionate about technology just for the ‘cool’ factor. Geoff is passionate about applying technology to solve business challenges and improve efficiency. Perhaps this is not surprising as his post-graduate degree is in Economics.
Geoff began his career as an Economist, but has been applying technology to tackle Advanis’ business challenges for over 15 years. Technology has been intrinsic to success as the market research industry has evolved from relying on mail surveys and paper reports in the pre-Internet years to collecting, processing, and reporting data via a variety of high tech means.
“The great thing is technology is constantly changing, which opens more and more opportunities to transform our business and make it more efficient.”
When not finding ways to apply technology for Advanis, Geoff can be found cycling in Edmonton’s river valley, scuba diving, renovating houses, or playing the cello.