Mary Ann Charters


Mary Ann has led complex product pricing, bundling, and product development engagements within the telecommunications, technology, and financial services industries. Mary Ann also has significant experience in the public sector arena. 

Originally planning to pursue a conventional finance career, Mary Ann became intrigued by the market research industry during a final year elective course at the University of Alberta. What really fascinated her was exploring the intersection of management science and psychology with business issues. That same course led her, even prior to finishing her degree, to Advanis, where she started working as one of its early employees in the mid-90’s.  Over 20 years later, she still loves helping clients make better decisions as they navigate the ever-changing consumer and business landscape. In 2021, Mary Ann earned her CAIP designation from the Canadian Research Insights Council.

CAIP Digital Badge

When she’s not engaged in her work, Mary Ann can be found, along with her husband, filling driver, teacher, or chief cheerleader roles at one of their three kids’  sports, music, or dance pursuits. She also continues to diligently combat looming middle-age through, among other things, pre-sunrise ‘boot camp’ style workouts, multiple volunteer roles at her local church, and regularly trying out new healthy food recipes on her sometimes unsuspecting family.

Email Mary Ann Charters.

to learn more about how Advanis applies influences from management and psychology in research.