Advanis has significant experience with in-depth-interviews (IDIs) and conducts a variety of studies yearly that make use of this method of data collection.
IDIs are frequently used when clients want to uncover further details or findings from results that were surprising or unexpected when conducting quantitative research. IDIs allow for researchers to glean these insights for a relatively low-cost. They are particularly useful method to conduct our initial background assessment and data gathering with internal stakeholders, when the topic of research is sensitive, or when the participant population is difficult to schedule into a group setting).
