In July 2013, Lori Reiser from Advanis & Justin Yurkovich from Sprint presented to the Market Research in a Mobile World Conference. Their presentation highlighted the gains that can be made in response rates by tailoring recruitment methods, testing  different incentives, and varying survey lengths among an increasingly mobile research participant. 

This past July 2013 I had the pleasure of attending and speaking at the North American Market Research in a Mobile World Conference, held in Minneapolis, USA. It was a full house, with reps from nearly 250 MR, Marketing and Technology companies in attendance. The conference was a mix of keynotes with an eye to new ways to the future of mobile in general, a clarion call that mobile is now, not the future, and some exciting ways to use mobile that go way beyond simply transferring computer based online survey to smaller screens.