Advanis provides full service market, social and consumer research. Our consulting work helps our clients take the risk and guesswork out of key decisions at all stages of the product or service lifecycle. We can support research from the agile usage & attitude study to complex evaluations and segmentations. Advanis’ founding partners are world-leaders in discrete choice modeling (literally writing a book on it). From these origins, we’ve continuously evolved and expanded both our quantitative and qualitative analytical capabilities.
Quantitative Research: Advanis is one of Canada’s most innovative data collection companies. Advanis’ in-house capabilities include a state-of-the-art domestic call center, advanced telecommunication infrastructure, leading-edge IVR and Web based-survey engines, and an enterprise-class online reporting platform.
Qualitative Research provides us with the human side of research, providing researchers with an opportunity to understand "how" and "why" in great detail, often for a smaller number of participants. Leveraging descriptive and projective techniques allows us to uncover unmet needs, pain points, and opportunities to create products, services, communications, and approaches to serve the population being studied. These techniques are very much in line with Advanis work using descriptive choice methods - participants indirectly reveal their preferences for features and services rather than stating them directly. The Advanis team includes skilled qualitative researchers and moderators. Advanis hosts a focus group facility in Montreal, located at our office in the heart of the city.