A traditional method of mixing qualitative and quantitative research is to start with qualitative, then validate via a quantitative survey. Why not flip that on its head?

Lori Reiser will be presenting at the Festival of New MR on Wednesday February 3rd (Register)

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Advanis Inc. is honored to be celebrating our 25th Anniversary providing market research services to our many clients. In those 25 years we have built hundreds of projects and developed countless client relationships in both the public and private sectors. We have many achievements to celebrate and we'll be doing just that throughout the year.

Communications, both with clients and internally with staff and other stakeholders, is critical to successful completion of work, a feeling of comraderie and of accomplishment. When communications break down, it is more difficult to acheive goals, and stakeholders may feel less valued or less a part of the team. As such, undertaking a regular audit of communications can help to shed light on potential issues, and can surface grassroots solutions to any challenges uncovered.

Although Advanis was founded on the basis of very quantitative discrete choice modeling, of late we have very much embraced the power of qualitative research to evaluate programs, co-create new service experiences, and to delve into the how and the why questions that emerge from traditional research engagements.