News & Views


Survey research is an exchange of ideas and time - participants in research are eager to give companies their opinions about products, services and social issues. Advanis wants to make this simple for participants, by making the survey experience easy and enjoyable, no matter the language, device, or time of day.

Mobile surveys matter. Most adults in the US or Canada who own a smartphone rank it as their most useful device. Your survey needs to be optimized for mobile, or you risk losing these valuable respondents or hurting your brand image.

Developments in technology, unmet customer needs and the sheer size of the Financial Services industry are attracting new entrants, large and small, and driving trends that could lead to major disruption in the market structure in the not so distant future. Is the Financial Service industry prepared?

Matthijs Visser recently published an article in Quirks Magazine, called "A Choice in the Matter". This article illustrates the importance of offering choice in method for survey participants to respond to surveys, and how offering this choice increases response rates, particularly among harder to reach segments such as youth.    Read the full article here.

Nearly half of American households depend on their wireless phones to make most or all of their telephone calls.  Thirty eight percent of households have no landline and a further 16 percent make most calls via wireless1. If you are conducting CATI research among the "general population" and are only calling landline households, you are missing a large proportion of the population—enough that you could be drawing incorrect conclusions and lacking the opinion of key constituents. Leading researchers, including the U.S. Bureau of Statistics, Stats Canada, and B.C.

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