Last summer, Sports Illustrated writer Richard Deitsch sent out a Tweet asking people to share a photo of the best moment of their lives. The response was overwhelming and covered by many of the mainstream media outlets. Wedding pictures, pictures of moms and dads holding their first child, miraculous hospital recoveries, and many other occasions passed the scene. What struck me though was that all the pictures followed three main themes: love, family, and health.

In today’s society where 70% of Canadians and 90% of Americans have a mobile phone , having a survey which is just as easy to complete on a tablet or smartphone is of equal importance to the experience of completing one on a desktop or laptop had traditionally been for those wishing to conduct web-based marketing research.

A question that regularly comes up on NPS programs pertains to the availability of NPS benchmarks. Over the course of the many NPS programs that Advanis has conducted over the years, we have found that there are many things that impact the NPS score, including:

Survey research is an exchange of ideas and time - participants in research are eager to give companies their opinions about products, services and social issues. Advanis wants to make this simple for participants, by making the survey experience easy and enjoyable, no matter the language, device, or time of day.

Mobile surveys matter. Most adults in the US or Canada who own a smartphone rank it as their most useful device. Your survey needs to be optimized for mobile, or you risk losing these valuable respondents or hurting your brand image.