News & Views


Have you ever wondered how you can get a greater number of people to respond to your email survey invitation?

One of our clients recently approached us with this problem. Together we discussed various changes that could be made to their email invitations in order to increase response rates. They implemented many of our suggestions and saw their response rate more than double from 6% to nearly 14%.

Some of the changes implemented included:

Communications, both with clients and internally with staff and other stakeholders, is critical to successful completion of work, a feeling of comraderie and of accomplishment. When communications break down, it is more difficult to acheive goals, and stakeholders may feel less valued or less a part of the team. As such, undertaking a regular audit of communications can help to shed light on potential issues, and can surface grassroots solutions to any challenges uncovered.

Business questions are typically phrased like “Who would be interested in our new product?”, “How satisfied are our customers with our service?”, or “Who is likely to recommend our brand?” Survey research is often done to answer these questions and is typically reported out as showing the percent of people who fit into a particular category. Unless a census is completed, there will be some error in the results obtained. One very important question is, how large is this error?

There are four things that affect the margin of error:

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