News & Views


Last week, the Quirks Event conference took place in Brooklyn New York.  With 1,200 attendees, 90 speakers and a room full of exhibitors, the event was a jam packed two days of learning.  I was thrilled to be one of the speakers (thank you to everyone who attended). Here's a summary of what I saw and learned.

(I should caveat that Quirks has 5 simultaneous presentations during each speaking slot. It is entirely probable that others experienced an entirely different conference than I did.)

Mobile surveys matter. Over half of adults in the US and Canada own a smartphone, with nearly that many owning a tablet. Smartphone usage has increased exponentially in the past several years, to as high as 92% among college students. It is integral that survey experiences match the mobile habits of potential respondents to maximize response rates and overall data quality.

What makes a good phone survey introduction? It is important not to dismiss the significance of this piece of the phone survey puzzle. Advanis always ensures that we test various introductions to determine what works best for the particular study and audience. Indeed, we built our proprietary survey system to allow our consultants to do these tests very easily.

A traditional method of mixing qualitative and quantitative research is to start with qualitative, then validate via a quantitative survey. Why not flip that on its head?

Lori Reiser will be presenting at the Festival of New MR on Wednesday February 3rd (Register)

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