Will they stay status quo or will they take the leap? They really don’t have a choice if they want to stay in the game. Insurance companies need to plan strategically, innovate for tomorrow and re-evaluate what they want to be to their customers to survive tomorrow. The aging population is growing and younger buyers are demanding more simplicity, value-added benefits, and on-demand solutions. The sharing economy has created not only a whole new revenue stream, but also begs companies to revisit risk and how products and services are offered to meet customer demands.